Delivered Comprehensive Loyalty Program and Customer Experience Strategy for Leading Middle East Retailer

Client:

The client is a leading Middle East retailer with a turnover of $600+ million, 900+ outlets, running the biggest and most successful retail loyalty program with 2+ million members.

Problem Statement:

Driven by the need to improve customer retention, the client wanted to re-launch the 10-year old loyalty program which provided very basic loyalty features.

Benefits Achieved:

Increase in the loyal customer base, a certain percentage of active members migrated to higher value segments in a quarter, and improvement in spending by the loyalty members.

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