COVID-19 has impacted industries and businesses globally. While the impact seems to be mostly negative; it has also presented us with a critical turning point on how we work and where we work from. We now have a renewed definition of remote working, digital collaboration, and workspace. We are at a critical juncture paving the road to the future of work culture, next-gen workforce, and workplace; while balancing security, productivity, flexibility, and profitability which is a main concern and challenges faced by many CEOs across the globe. ITC Infotech, a wholly-owned subsidiary of ITC Group (India’s foremost private sector companies) has developed a unique and industry-defining productivity framework along with Prof. Prithwiraj Choudhury – Lumry Family Associate Professor at Harvard Business School and a global authority on remote working and Work From Anywhere.

ITC Infotech’s Work From Anywhere (I-WFA) model is intended to set the bar for working in the new paradigm delivering outcomes for both clients and employees via an efficient & seamless operating model. This next-gen improved productivity framework is relevant and applicable to the workforce across industries and varied models and tiers of businesses. ITC Infotech holistically developed this framework by studying, analyzing, and benchmarking the three dimensions viz: Customer, Employees, and Stakeholders & Management expectations. ITC Infotech successfully ran 7 pilot programs on the future workspace, improved talent acquisition process, data security, transparency, etc. across the organization to build this framework. For the customer angle, we have invested in collecting actionable insights through interactions and by interviewing over 30 CXOs of fortune 100, 500, and 1000 companies spread across regions and industry verticals. The inputs and insights gathered from these interviews were incorporated into the framework to give it a truly global and cross-industry color.

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