The client, a subsidiary of India’s largest conglomerate, is the fastest-growing luxury hotel chain with 80+ hotels across 50+ destinations in India.
The client has a growing customer base; however, non-automated system hindered their ability to trace member movements and their interests. Data redundancy impacted the accuracy of reporting and member services. The client needed a single view of members across channels and properties
Growth in member base noted, special promotion during off-peak season witnessed growth, and redemption velocity increased too.