DreamForce 2018

BUSINESS CHALLENGE

As businesses grapple with the rapidly evolving customer journey, loyalty programs are increasingly being looked at as a key lever in the CMO’s arsenal to understand customers better and provide an enriched experience through meaningful engagement.

However, traditional loyalty programs are struggling to remain relevant, unable to adapt quickly largely due to the nature of legacy loyalty platforms. Monolithic, difficult to integrate legacy solutions are unable to offer agility and execute the demands of a contemporary digital CX transformation strategy.

As a result

• Modern digital channels are not being leveraged, resulting in inconsistent CX
• There is limited understanding of the customer, and hence an inability to personalize
• Loyalty programs lack excitement, becoming one in a crowd, making customers lose interest

The need of the hour is for a next gen feature-rich, yet lightweight enterprise class cloud loyalty solution with strong integration capabilities.

OUR SOLUTION

ITC Infotech’s Salesforce certified Next Gen Loyalty solution is loaded with futuristic features, gamification and CX connectors.

Bundled with industry specific templates, an optional customizable responsive member portal and a mobile app, the Loyalty solution helps manage customer engagement right from acquisition to retention to advocacy, and accelerate returns from loyalty initiatives.

Next Gen Loyalty solution enables Loyalty Management in the enterprise, helping businesses recognize, engage with and delight their most loyal customers. Combining the best of traditional and modern loyalty features, our solution is built for the complex customer journey in the digital age.

A powerful and highly configurable core loyalty engine with an intuitive rules designer gets even the most complex of loyalty promotions up and running in no time. Built-in social and gamification frameworks help make the program exciting and unique, while a rich API layer enables an effortless omni-channel personalized experience.

SOLUTION OVERVIEW

Built on an industry leading customer success cloud platform, the solution can be tightly integrated with Marketing, Service and Analytics solutions, for a comprehensive E2E customer engagement.

An optional native mobile app for Android and iOS, along with a PHP based responsive member portal can be leveraged to provide an omni-channel experience with negligible effort.

A rich API layer enables the solution integrate with existing in-house or third-party applications.

ABOUT DREAMFORCE

Every year, the world’s most innovative minds come to Dreamforce to inspire, excite, and motivate attendees. Dreamforce is one of the most innovative software conferences of the world. This event promises to be one of the most exciting platforms with 2,700+ sessions to help every role in every industry succeed, and opportunities to get hands-on experience of the latest product innovations.

Click here to read more about the event