The aggressive growth in QSR, which now offers more choices to customers, is eroding brand loyalty. COVID-19 has further complicated business dynamics and the cost of delivering a safe experience. But the war for customer loyalty can be won by using data to build contextual experiences and strengthen emotional bonds.
What is in it?
New ideas around loyalty management have become necessary to draw back QSR customers. The old approaches of Loyalty 1.0 have to give way to mobile-based Loyalty 2.0 that leverages data to personalize the experience and build future business. Learn how your business can quickly lead with Loyalty 2.0, grow sales and enable savings of up to 25%.