Integrated Global Trade & Commercial Planning

Integrated planning for Global Trade & Commercial Planning case study

Client:

A Fortune500 multinational CPG giant

Problem Statement:

How to optimize Trade Marketing & Distribution (TM&D) investment for higher RoI with  improved, automated data-driven Planning and Execution process.

Benefits Achieved:

Higher TM&D investment RoI with increased Sales productivity with faster new product launch elapsed time.

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