The thought leadership article by Mr. Sandeep Kumar, Senior Vice President and Head of Business Consulting, of ITC Infotech has appeared in Forbes. The article titled Constructing the pathways to a digital enterprise focuses on optimizing product, consumer, partner or employee strategies.

A McKinsey study highlights that companies usually have tall benchmarks for their digital initiative effectiveness. Companies that actively indulged in transformational efforts expected annual growth and cost efficiencies of 5% to 10% in the succeeding three to five years. The digital revolution has presented businesses with a novel way of operating and optimizing experiences. The digitized world is full of connected pathways that help magnify varying actions and extract valuable nuggets to nurture positive experiences.