Cargo Analytics Solution – Agent Segmentation

Cargo Analytics Solution

Client:

Customer is a leading European airline.

Problem Statement:

In these demanding times, airlines face multiple pressures, and technological advancement can help devise differentiated strategies to stay competitive. The airline operated non-freighter/belly-cargo services and wanted to enhance B2B customer value by adopting a differentiated strategy basis the quality of business.

Benefits Achieved:

ITC Infotech’s team implemented ML-driven segmentation strategies that helped the business to develop an integrated view of Freight Forwarders and pursue higher percentage opportunities through a differential marketing strategy. Also, personalized marketing to induce loyalty programs.

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