Challenger Bank Optimizes Costs and Expands Customer Base with Data Modernization

Challenger Bank Optimizes Costs and Expands Customer Base with Data Modernization


The client is a bespoke challenger bank in the United Kingdom with a focus to serve the financial needs of the SME sector.

Problem Statement:

The client’s banking applications had limited analytics and reporting capabilities, which hindered end-to-end visibility across data streams for context aware segmentation, customer journey orchestration and campaign management. The bank required a scalable, highly available, and self-serve data platform to orchestrate hyper-personalization for the customers.

Benefits Achieved:

Modernized their data ecosystem with MS Azure and integrated multiple data sources and systems to build a unified data platform. Increased customer acquisition and retention with hyper-personalization, enhanced visibility on liquidity position, 30% reduction in reporting time with automated reports, among others.


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