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Retail CPG Collaboration
To meet consumer expectations of getting the right product using the right channel demands a shelf-centered collaboration at a strategic business planning level between CPG firms and retailers. We work with CPG clients to build their collaboration capabilities with retailers.
Our solutions include:
Category Management for product positioning, category-based demand forecasting and new product identification
Campaign Management for planning promotional activities, targeting relevant segments and analysing promotional performance
Inventory Management for replenishment planning, scheduling and managing workforce
Assortment Planning for localized assortment and shelf space optimization
Supply Chain Management for reduced OOS and SKU optimization
Demand Management for developing baseline forecast, measuring accuracy of forecast and ensuring product replenishment
Customer and Market Analytics for identifying market segments and providing shopper insights
Master Data Management for defining product items, attributes and introducing newer products without the risk of cannibalization
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