Retail CPG Collaboration

To meet consumer expectations of getting the right product using the right channel demands a shelf-centered collaboration at a strategic business planning level between CPG firms and retailers. We work with CPG clients to build their collaboration capabilities with retailers.


Our solutions include:

  • Category Management for product positioning, category-based demand forecasting and new product identification
  • Campaign Management for planning promotional activities, targeting relevant segments and analysing promotional performance
  • Inventory Management for replenishment planning, scheduling and managing workforce
  • Assortment Planning for localized assortment and shelf space optimization
  • Supply Chain Management for reduced OOS and SKU optimization
  • Demand Management for developing baseline forecast, measuring accuracy of forecast and ensuring product replenishment
  • Customer and Market Analytics for identifying market segments and providing shopper insights
  • Master Data Management for defining product items, attributes and introducing newer products without the risk of cannibalization

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