Integrated Trade Promotion Management

CPGs partner with ITC Infotech to enhance the efficiency of their trade promotion initiatives by leverage our sophisticated analytics.


The solution creates a collaborative environment for product development teams focused on new features and enhancements in TPM, budgeting, promotion planning and execution, approval and exception handling, monitoring and reporting, settlement and trade promotion evaluation.


  • Complete flexibility on pricing, deployment models and to help maintain their upgrades and updates better
  • Holistic planning and execution management
  • Easy financial management such as spend, accruals, and claims
  • Reduced costs and OOS instances with superior forecasting accuracy
  • Fund allocation optimization
  • Promo calendar optimization
  • Private cloud hosting to reduce capex
  • SaaS implementation for zero up-front license cost

Get a personalised solution

Get a customised solution for your business.
Get in touch with our experts now

1 Step 1