Delivering contextualized, professional and reliable financial
guidance to every customer
Digital channels are fast becoming a prominent source of customer acquisition as customers move away from branches to more convenient methods of banking. Customer centricity is fast becoming a core enterprise theme for a range of banking organizations encompassing everything from customer loyalty to advocacy and experience.
Delivering A Superior Customer Experience
Organizations are faced with a threefold challenge when trying to retain customers – rising customer expectations, easier sharing of bad experiences and quick switching of suppliers. A consistent and rewarding customer experience goes a long way in creating a sustained competitive advantage:
Differentiate services and products in a highly commoditized market
Improving conversion rates and ROI on marketing
Understand customer behavior, value and performance across segments
Focus on transaction rather than holistic experience leading to fragmented customer experience
Redefine your company experience management solutions with ITC Infotech’s framework and solutions. Our CX solutions help banks listen, analyze, engage, measure and create a customer activated enterprise across multiple channels. By making the system customer-aware at every touch-point, we help Banks improve conversion rates and ROI on marketing.
Integrated view of customer for improved customer value management
Real-time customer feedback and lead generation from social media along with improved customer service and support
Brand awareness through consistent, value-driven brand exposure for top of the mind recall
Customer sentiment analysis using historical trend and current customer sentiment
Targeted product offerings for niche customers and measuring campaign effectiveness
Integrated insights dashboard, spanning across brand and competition social media channels
Social reach and engagement statistics for actionable information
Increased customer loyalty leading to repeat business
Reduced cost of managing customers
Improved brand reputation
Increased customer retention rates
Increased conversion ratio
Increased share of wallet through cross-selling and upselling opportunities
Greater brand awareness through consistent, value-driven brand exposure for top-of-mind recall
Get a personalised solution
Get a customised customer experience solution for your business.
Sign up for a free consultation with our expert.
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Get in touch with our customer success team for any queries.
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