From low accuracy of demand forecasting, demand-supply gaps and lack of planning views in demand management to inventory build-up, lost sales and non-optimal production capacity in supply management – these recurrent challenges faced by consumer goods companies necessitates taking a fresh look at Sales & Operations Planning (S&OP).

Leading consumer goods companies consult with ITC Infotech to create effective S&OP – systematically designing mathematical and consensus-based demand plans by leveraging enterprise data and logic-based supply-production planning to meet demands.

Clients work with ITC Infotech to transform their organization’s planning ecosystem from an inward looking, hierarchy-centric delivery mechanism to a more outward looking, customer-centric system – moving from a push-based distribution system to an agile demand-driven distribution environment.

Dimensions Of An Efficient S & OP Process

Business Challenges

CPG companies usually deal with myriad issues such as lost sales and stock out scenarios – increasing complexities in keeping budget allocations on track, improving revenues by optimizing demand and supply, reducing operating costs, enabling proactive demand management to improve customer experience and managing supply chain uncertainties.

A successful S&OP implementation can streamline business process to effectively address these challenges.

Solution Overview

In order to deal with issues related to lost sales, stock obsolescence or stock-out, organizations need to take a closer look at balancing supply and demand.

ITC Infotech’s S&OP is a critical process framework that helps organizations balance demand and supply scientifically. In addition, S&OP helps in, keeping budget allocation on track.

ITC Infotech’s proven methodology ensures successful implementation of S&OP – seeking commitments from top management, followed by process implementation and setting up of a performance tracking framework. Our process follows a stringent governance model, backed by technology enablers and cutting-edge technology tools.


  • Helps organizations balance demand and supply scientifically
  • Keep budget allocations on track
  • Identifies requirements for technology improvements
  • Sets in motion continuous improvement

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