ITC Infotech > Resources > Case Studies > Track and Trace Digital Authentication System: End-to-End Product Verification for FMCG Brands

Track and Trace Digital Authentication System: End-to-End Product Verification for FMCG Brands

January 27, 2026
Track and Trace Digital Authentication System: End-to-End Product Verification for FMCG Brands

Executive Summary

The client partnered with our team to build a secure, scalable cloud-native Track and Trace Digital Authentication System to prevent counterfeit infiltration and strengthen consumer trust. The solution enabled real-time authentication, UID traceability, multilingual WhatsApp certificate access, and automated quality validation across 37 factories, 156 products, and 1,028 SKUs.

Business Challenge

  • Develop Digital Unique Identification code system for consumer and user authentication to combat the issue of counterfeit products in market.
  • Counterfeit food products harm consumer health
  • Fake products cause revenue loss
  • Brand trust and reputation get damaged
  • Overly complicated for consumers and shopfloor staff
  • Causing production delays
  • Reducing overall productivity

Business Challenge

  • Develop Digital Unique Identification code system for consumer and user authentication to combat the issue of counterfeit products in market.
  • Counterfeit food products harm consumer health
  • Fake products cause revenue loss
  • Brand trust and reputation get damaged
  • Overly complicated for consumers and shopfloor staff
  • Causing production delays
  • Reducing overall productivity

Our Solution

  • Secure Digital Identification System for Consumers to easily verify product authenticity and quality and to set up of Consumer Engagement channels
  • WhatsApp BOT Builder to handle queries for organic quality certificates and to support multiple languages for better accessibility
  • Integration of Digital Identification Code into packaging to enable consumer access to a product quality PDF certificate via WhatsApp
  • Implementation of Secure End-to-End Data Channel to process consumer data efficiently and store data securely for extended durations

Key Results and Benefits

  • Deployment of 30 Additional Plants:
    – Timeline reduced from 6 months to 1 month due to vendor issues.
    – Team reorganized and completed all deployments within the revised deadline.
  • Organic REST API and WhatsApp Chatbot
    – Overcame third-party API delays and built a WhatsApp chatbot for easy certificate retrieval.
  • Manual UID Data Recovery
    – Restored missing UID data caused by printer errors, ensuring no loss of product information.
  • Process Log Automation
    – Created a dedicated Process Log folder for automated log management, improving visibility, and control at the plant level.

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About ITC Infotech

ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

View Current Openings

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