Digital transformers in the pandemic

Published By: The Hindu  |  Published On: July 3, 2020

Indian businesses might be slower to adapt to change, but Covid-19 is making them rethink their online strategies. Here are the people who are helping them future-proof.

California-based Tom Fishburne’s marketing cartoon, Marketoonist, recently had a comic showing a man addressing the board, saying, “Digital transformation is years away. I don’t see our company having to change anytime soon,” just as a Covid-19 wrecking ball hits the building. This about sums up what has been happening with many companies across the world after the pandemic shut down, well, everything.

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