Airline sales teams carry out myriad responsibilities that ranges from conducting direct sales by reaching out to corporate houses and travel agents, to negotiating agency agreements for renewals, upgrades and terminations.

The next-gen Airlines B2B Sales Analytics solution from ITC Infotech provides real-time support to airline sales teams via cloud and mobility-based sales automation platforms. The solution addresses multiple analytics requirements in the sales cycles from sales planning, lead and contact management to contract management and sales support.

Business Challenges

Airlines Sales has evolved as a business function from being process driven to an increasingly ‘consultative’ model. With customer engagement taking on prime importance, a comprehensive understanding of the customer is imperative to offer personalized & contextualized experience.

Airlines sales teams need to be empowered with a 360° view of accounts to help them plan winning strategies. Highly accurate reports and dashboards that track relevant metrics and trends on a real-time basis can be a game changer in the age of the Digital customer. There’s an immediate need for B2B sales analytics to adopt an agile approach that can quickly respond to market demands based on intelligent triggers.

Solution Overview

The ITC Infotech’s Sales Analytics solution framework combines ITC Infotech’s unparalleled airline expertise with its established technology capabilities – enabling in-depth integration with existing airline systems.

Our out-of-the-box sales automation platform can be extensively customized to address unique requirements of different airlines, including:

  • Identification of key metrics for monitoring
  • Setting up notifications for critical market developments
  • Customizing dashboards for different airline functions
  • Predefined reports in line with industry practices
  • System integrations to access data from across multiple applications
  • Seamless integration with sales automation platforms
  • Ability to process large volumes of structured and unstructured data employing big data frameworks

Results

Our sales analytics platform has been carefully crafted to enable airlines maximize returns from their IT investments by optimizing their direct and indirect channels of sales and distribution and enable:

  • Improved sales process efficiency
  • Increased sales insights
  • 360° view of key accounts
  • Insightful, actionable analysis of unstructured data including social footprint
  • Customized integration packs and reporting
  • Predefined dashboards

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