Field Force Enablement

To improve sales, CPG companies need to empower their field force with real-time data, enabling critical decision making. ITC Infotech’s enterprise-class mobility framework resolves a range of such business challenges by pulling data from across the value chain. The solution results in the efficient management of daily activities such as direct store delivery (DSD), CRM, and route accounting.

Our solution facilitates streamlining trade marketing functions (sales processing, inventory control, tracking customer interactions, surveys, audits, and sales force analysis) reducing/ eliminating misplaced sales orders, delayed delivery, mismatch in cash collection, reconciliation problems, execution of trade promotions, poor quality of data captured and inconsistencies. A separate module works to manage distributors’ activities and trade marketing leveraging automation.


  • Real-time information for improved decision making
  • Execution Insight
  • Easy integration and interface with existing enterprise applications
  • Easy to use interface leading to increased adoption by the field force
  • Localization enablement

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