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End-to-End Martech Platform Modernization Using Adobe Experience Cloud

January 27, 2026
End-to-End Martech Platform Modernization Using Adobe Experience Cloud

Executive Summary

Martech Platform Modernization enabling 27+ brand websites, 5M+ annual visitors, and 27M+ customer profiles, driving data-led personalization, targeted campaigns, and scalable multi-tenant growth.

Business Challenge

  • Isolated Content and Data Silos – Multiple CMS’, Commerce and Data platforms leading to inefficiencies, duplicated efforts, and inconsistent messaging
  • Legacy CDH platform poorly integrated with marketing and commerce, leading to incomplete customer profiles and sub-optimal personalization
  • Legacy systems struggled to scale and became performance bottlenecks with new data and multiple touchpoints
  • Brands struggled to ensure consistency in messaging and customer journey with distinct marketing strategy
  • Overall slow innovation, rising costs, and fractured brand experience

Business Challenge

  • Isolated Content and Data Silos – Multiple CMS’, Commerce and Data platforms leading to inefficiencies, duplicated efforts, and inconsistent messaging
  • Legacy CDH platform poorly integrated with marketing and commerce, leading to incomplete customer profiles and sub-optimal personalization
  • Legacy systems struggled to scale and became performance bottlenecks with new data and multiple touchpoints
  • Brands struggled to ensure consistency in messaging and customer journey with distinct marketing strategy
  • Overall slow innovation, rising costs, and fractured brand experience

Our Solution

  • Commerce consolidation exercise to move away from Shopify and ANS to Adobe Commerce
  • Deployment of Adobe AEM–powered websites for 25+ brands and multiple Value Exchange Platforms
  • Leveraged Adobe RT-CDP as the central data platform, sourcing data from 26+ data sources to provide a 360° view of customer profiles
  • Deployed a multi-tenanted platform solution supporting multiple brands, products, and LoBs

Key Results and Benefits

  • 27+ brand websites supporting multiple brand sites launched
  • The platform attracts more than 5M+ visitors annually
  • Rich 1P PII data collected, touching 27M+ customer profiles
  • 30% growth in PII data observed YoY
  • Multiple customer targeting programs like campaigns, ads, and hyper-personalization activities initiated
  • A multi-tenanted solution created, which is future-ready to support the needs of other LoBs

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About ITC Infotech

ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

View Current Openings

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