Executive Summary
A digital sales platform was designed and implemented for one of the largest banking groups in the Austrian market. The solution seamlessly integrated the bank’s wide range of financial products, enabling instant, secure customer onboarding and same-day product availability. Leveraging a scalable, DevOps-driven architecture with microservices and API integration, the platform enhanced customer experience, accelerated digital sales, and drove business growth while ensuring operational resilience.
Business Challenge
- High Dependency on Branch Visits: Customers were required to visit physical branches for most banking products, leading to inconvenience, low engagement, and longer turnaround times
- Manual, Inefficient Sales Processes: Reliance on manual workflows created operational inefficiencies and resulted in inconsistent customer experiences across touchpoints
- Slow, Resource-Heavy Product Rollouts: Launching or updating products required significant effort and time, limiting the bank’s ability to innovate quickly and scale self-service capabilities
Business Challenge
- High Dependency on Branch Visits: Customers were required to visit physical branches for most banking products, leading to inconvenience, low engagement, and longer turnaround times
- Manual, Inefficient Sales Processes: Reliance on manual workflows created operational inefficiencies and resulted in inconsistent customer experiences across touchpoints
- Slow, Resource-Heavy Product Rollouts: Launching or updating products required significant effort and time, limiting the bank’s ability to innovate quickly and scale self-service capabilities
Our Solution
- Seamless Product Integration: Unified platform for all banking products and services to align with strategic objectives and streamline operations across channels
- Instant, Secure Customer Onboarding: Enabled online customer verification legitimation eliminating the need for physical documents and accelerating account activation
- Agile, Scalable Architecture: Leveraged DevOps practices, microservices, and API integration to support continuous delivery, rapid innovation, and scalable digital solutions
Key Results and Benefits
- Secure and Scalable Platform: Delivered a robust digital platform that drives business growth and ensures operational resilience
- Boosted Online Sales and Customer Base: Expanded product offerings led to a significant increase in digital sales and customer acquisition
- Enhanced Customer Experience: Continuous platform improvements and scalable architecture provide seamless, high-quality user experience
- Faster Product Availability: Integrated sales processes enable same-day access to new and existing products for customers
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
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