Published By: Forbes | Published On: August 13, 2025
In his latest Forbes article, Sandeep Kumar, Senior VP & Global Head of Consulting, ITC Infotech, explores how AI is accelerating New Product Development (NPD) in the fashion industry. He highlights why agility and intelligence are becoming critical in an environment where consumer trends shift rapidly and traditional 40-week product cycles are no longer sustainable.
Through practical case studies, the piece showcases how AI-driven trend forecasting, generative design, virtual prototyping, and launch optimization are helping global fashion leaders shorten timelines, boost consumer relevance, and drive innovation. The article underscores how AI is not replacing creativity but amplifying it- positioning fashion brands to define the industry’s future.