Marketing Command Center

Marketing Command Center

Client:

The client is one of India’s leading marketer in Fast Moving Consumer Goods business.

Problem Statement:

The proliferation of digital technologies have transformed customer behavior and disrupted marketplaces. Client heavily relied on the primary and secondary surveys to understand consumer behavior for its brands, marketing practices also needs to evolve.

Benefits Achieved:

Insights on consumer behavior led to competition analysis, development of new products, enhanced engagement with consumers on social media and more.

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