Executive Summary
A large‑scale trade marketing and B2B transformation through structured programme governance, standardized platforms, and harmonized global rollouts.
Business Challenge
- Fragmented trade marketing platforms and processes across regions
- Inconsistent trade execution and limited cross‑market visibility
- Complexity in rolling out trade platforms at scale across diverse markets
- Need for strong program governance, coordinated rollouts, and sustained adoption
Business Challenge
- Fragmented trade marketing platforms and processes across regions
- Inconsistent trade execution and limited cross‑market visibility
- Complexity in rolling out trade platforms at scale across diverse markets
- Need for strong program governance, coordinated rollouts, and sustained adoption
Our Solution
- Delivered an end‑to‑end global trade marketing & B2B transformation programme
- Established centralized program governance and PMO for multi‑market execution
- Designed, built, and deployed standardized trade platforms covering trade execution, analytics, planning, and B2B enablement
- Executed global template rollouts with localized adaptations and sustained support models
Key Results and Benefits
- Standardized trade marketing capabilities across global markets
- Improved program control through centralized governance and rollout discipline
- Scalable platforms supporting consistent trade execution and analytics
- Faster market deployments with optimized operational costs
Impact Metrics
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Markets live globally
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Retailers
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
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