Executive Summary
Innovation‑led GenAI experimentation delivered through a secure Digital Innovation Lab to validate high‑impact AI use cases before enterprise scale‑up.
Business Challenge
- Limited exposure of business stakeholders to practical AI and GenAI capabilities
- Inability to use public cloud AI platforms due to stringent cybersecurity and data policies
- Need to validate AI ideas quickly without committing to large‑scale production builds
- Fragmented approach to innovation, with no structured process for AI experimentation and PoCs
Business Challenge
- Limited exposure of business stakeholders to practical AI and GenAI capabilities
- Inability to use public cloud AI platforms due to stringent cybersecurity and data policies
- Need to validate AI ideas quickly without committing to large‑scale production builds
- Fragmented approach to innovation, with no structured process for AI experimentation and PoCs
Our Solution
- Set up a Digital Innovation Lab with a dedicated AI innovation squad and standardized PoC framework
- Implemented a secure, on‑prem, sovereign AI environment hosting LLMs and GenAI models
- Conducted business‑led ideation workshops to create an AI idea catalog and prioritize PoCs
- Delivered time‑boxed Proof‑of‑Concepts (8–10 weeks) covering GenAI, NLP, and intelligent assistants
Key Results and Benefits
- Faster innovation cycles through structured AI experimentation
- Secure and compliant adoption of AI and GenAI use cases
- Improved stakeholder awareness and confidence in AI‑led solutions
- A repeatable innovation model enabling continuous idea‑to‑PoC execution
Impact Metrics
0 %
Improvement in PoC turnaround time
0 +
AI ideas evaluated, multiple PoCs delivered
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
Read More About ITC Infotech
