Driving productivity in COVID-19 times through Retail apps Ecosystem

May 20, 2020


09:00 PM ISD

5:30 SAST, 1:30 AEST

45 Minutes

Comprehensive Session

Explore how the industry is responding to the challenge

As COVID-19 continues to spread rapidly around the world, brands and retailers face a daunting multitude of short-term challenges affecting product design, development and production across the industry. The perceived threats include job security, creativity and the loss of the “human touch”.

Successfully navigating these issues alone will not assure a bright future because once we get through this pandemic, we will emerge in a very different world from the one we left prior to the outbreak.

Digital transformation is now being viewed as a necessity, rather than an option. The only way to meet global consumer demand is to digitize and streamline manual processes.

This webinar touches upon the impact of COVID -19 and challenges in the retail industry and the approach organizations must take to mitigate risk specific to Product Development Process. The webinar will cover use of digital Apps (DigiAPPS) and the benefits organizations will achieve by leveraging the latest in automation, Artificial Intelligence and UI/UX technology in their product design and development process.

Discussion Points:

This webinar talks about:

  • What are some of the most important impacts the COVID-19 crisis has had on the global scale?
  • How the product development process seems to be reshaping with digital transformation?
  • Understanding the current business user needs.
  • Suggest an approach to Mitigate post COVID-19 challenges
  • How ITC Infotech will strategize digital transformation in the retail industry.
  • How DigiAPPS will enable Collaboration and increase productivity and Efficiency.

“It’s not about the technology, it’s about the experience”


The Host

Pinaki Banerjee

Program Director at ITC Infotech

Pinaki banerjee is responsible for leading the Retail PLM digital transformation initiatives across clients in ITC Infotech. He has over 17+ years of experience across multiple Retail Business and IT roles. As part of the ITC Infotech’s Retail PLM team, he has been associated with 15+ PLM implementations and business transformation engagements. He has helped to develop new client base and extend existing engagements  through business process optimization and solutions that help create long term business value.

The Panelist

Cheryl Buck

Senior Manager, IT Business Solutions at Brooks Sports

Cheryl Buck is the Senior Manager, IT Business Solutions at Brooks Sports. She has 30 years of experience across a variety of technology roles in government, telecom and retail. At Brooks, Cheryl has responsibility for technologies used by our product, marketing and sales teams.


Get in touch with our customer success team for any queries.
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