Executive Summary
A prominent North American brand specializing in baby and children’s apparel hired ITC Infotech to enhance its new product development process. The company globally operates across retail, wholesale, and e-commerce channels. The company sought a digital product development solution that integrates PLM and AI to enhance innovation, sustainability, and direct-toconsumer strategies. ITC Infotech collaborated with the company to develop a digital concept for the commercialization process that integrates PLM, PIM, and DAM, powered by Generative AI and Agentic AI, to reduce the time to concept development and improve new product time-to-market.
Business Challenge
- Traditional product development process in non-digital formats limiting traceability and enterprise-wide accessibility
- Expert-dependent workflows hindering agility, slowing speed-to-market, and reducing cross-functional collaboration efficiency
- Manual process hand-off increasing ‘Time-to-Insight’ and Concept development
- Improve full price sell-through
Business Challenge
- Traditional product development process in non-digital formats limiting traceability and enterprise-wide accessibility
- Expert-dependent workflows hindering agility, slowing speed-to-market, and reducing cross-functional collaboration efficiency
- Manual process hand-off increasing ‘Time-to-Insight’ and Concept development
- Improve full price sell-through
Our Solution
- Conducted strategy workshops to dive deep into the challenges and identify gaps
- Identified use cases relevant to the business outcome
- Established POCs on consumer sensing, trend analysis, consumer feedback analysis, and competition analysis
- Developed a visualization strategy through assortment planning and integrated a visual line collaboration platform
- Designed commercialization model using PIM and DAM
Key Results and Benefits
- Digital Concept to Commercialization Process
- Gen AI-enabled digital assistant for augmented research and analysis
- Automation + AI-driven PLM workflow
- Reduction of time to market from 18 months to 6 months
- 50% reduction in Time to Insight and Concept Development
- Full price sell-through improvement by 15%
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
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