Digital Sales Platform Development

Digital Sales Platform Development case study


The client is one of the largest banks in Central & Eastern Europe.

Business Challenge:

Low digital adoption of the online platform among the bank’s client base due to the predominance of physical processes, which was time-consuming. Limited products sold online led to a decline in market share and mainframe-based legacy systems limited full-fledged digital enablement across all business lines. The same platform served the home countries and multiple other brands across many central & eastern countries, which meant that a standardized solution needed to be built in the least invasive manner.

Benefits Achieved:

To digitalize their existing sales operations the customer chose ITC Infotech to help:

  • Increased digital adoption – 40% increase in digital transactions over a period of 18 months
  • Increased monetization of digital traffic – 17% increase in products sold online
  • Faster Time to Market & Increase in digital sales coverage 15+ products live in 2 years
  • Improved cross sell/up sell
  • Superior Retail Banking Customer Experience (Mobile/iPad/Desktop)


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