2021 – A Year to Accelerate Digital Transformation in the CPG Industry
February 09, 2021
11:00 AM EST
04:00 PM GMT, 06:00 PM SAST
Explore how the industry is responding to the challenge
With the dawn of 2021, CPG enterprises are optimistic about growth after an uncertain phase. During COVID-19, CPG executives focused on several priorities simultaneously: tracking changing consumer preferences, identifying micro-pockets of growth to prioritize in plans, adjusting commercial strategies, and becoming more agile to pursue opportunities. This resulted in investing in digital technologies like AI/ML, data lake, intelligent planning & simulation, digital channels, etc.
In 2021, CPG enterprise will accelerate their digital transformation initiatives and will focus on bringing real-time connectedness across the value chain – manufacturing, supply chain, sales and trade, and consumer. This will help them understand how consumer needs are changing daily, discover new consumer segments, predict demand, simulate supply chain scenarios, and dynamically adapt and execute new strategies. To make this real, enterprises need to move away from what has largely been a siloed, project-oriented approach towards a platform-oriented approach that unlocks agility. Many CPG enterprises are investing heavily in building platforms of intelligence focused on delivering consumer, trade and marketing, and supply chain insights.
In 2021, CPG enterprise will accelerate their digital transformation initiatives and will focus on bringing real-time connectedness across the value chain – manufacturing, supply chain, sales and trade, and consumer. To achieve accelerated digital transformation CPG enterprises will partner with ecosystem players and achieve desired business outcomes. Partners must commit to owning the outcomes.
In this fireside chat, we will discuss how CPG enterprises will accelerate the digital transformation in 2021 and how data and analytics are core to this transformation.
Digital transformation trends in 2021 impacting CPG companies
Data and analytics are core to the digital transformation of CGP companies
Microsoft solutions and services for the CPG industry
The session will cover:
What are the key technology trends impacting the CPG industry in 2021?
How CPG industry will accelerate the digital transformation in 2021?
How data and analytics are playing a crucial role in the transformation for CPG and the key use cases?
In 2021, enterprises need real-time connectedness like never before. To make this real, enterprises need to move away from what has largely been a siloed, project-oriented approach towards a platform-oriented approach that unlocks agility
VP and Global CIO for Church & Dwight Co. Inc
Kevin Gokey is VP and Global CIO for Church & Dwight Co. Inc. In this role Gokey leads the comprehensive information technology agenda for the company. Prior to becoming the CIO, Gokey held various other roles of increasing responsibility with Church & Dwight covering mergers and acquisitions, cloud computing, application development, data warehousing, mobile computing, project management, infrastructure & operations and outsourcing.
Director- Industry Solutions – Retail & Consumer Goods, Microsoft
15+ years of experience in Retail and Consumer Goods industry consulting and delivering large transformational engagements across Enterprise Resource Planning (ERP), Unified Commerce, Retail store operations, Personalization, Customer Analytics etc. Currently leading the Retail and Consumer Goods industry solutions team at Microsoft developing industry solutions to help retailers and CPG companies innovate and transform their business.
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