Executive Summary
Facing stringent new tobacco regulations in key markets like Europe and China, a global CPG manufacturing leader partnered with ITC Infotech to implement a scalable, compliant track-and-trace solution across its $35 billion supply chain. The initiative aimed to enhance traceability, ensure regulatory compliance, and reduce operational costs by up to $8 million annually. Given the complexity and global scale—spanning 70+ warehouses and 30+ manufacturing sites—ITC Infotech selected SAP Advanced Track and Trace for Pharmaceuticals (SAP ATTP) as a foundational platform. Extensively customized for the CPG industry, the solution integrated with existing ME, MOM, and warehouse systems, enabling end-to-end visibility and modernization.
Business Challenge
- Need for continuous performance improvements based on real-world feedback
- Removal of outdated and redundant processes to boost efficiency
- Language barriers across global operations requiring localized responses
- Requirement for robust compliance monitoring and error-handling tools
- System performance optimization to manage large volumes of regulatory data
- Collaboration with SAP to enhance standard methodologies
- Ensuring scalability, reliability, and adaptability amid evolving regulations
Business Challenge
- Need for continuous performance improvements based on real-world feedback
- Removal of outdated and redundant processes to boost efficiency
- Language barriers across global operations requiring localized responses
- Requirement for robust compliance monitoring and error-handling tools
- System performance optimization to manage large volumes of regulatory data
- Collaboration with SAP to enhance standard methodologies
- Ensuring scalability, reliability, and adaptability amid evolving regulations
Our Solution
- Scalable onboarding of evolving serialization laws across countries
- Seamless integration of new sites, vendors, and warehouses
- Used SAP ATTP’s strong integration partner network
- MES/MOM systems on Dassault’s Apriso platform integrated smoothly
- Custom code management linked with code authorities and SAP ATTP
- Flexible, robust platform with minimal operational disruption
- Showcased adaptable traceability solutions tailored to business needs
- AI-assisted root cause analysis for faster issue resolution
- AI-driven knowledge repository management to enhance operational intelligence
- Automated SQL reprocessing and error resolution jobs, significantly reducing manual intervention and improving turnaround times
Key Results and Benefits
- Achieved a 10% year-on-year reduction in operational expenses for application management
- Delivered a device- and OS-agnostic mobile solution hosted on the cloud
- Seamless integration with SAP WM/eWM and SAP ATTP traceability systems for end-to-end logistics support
- Developed a platform module to capture and validate stock seizure details by government authorities
- Enabled legal teams to verify stock authenticity and expedite the release of seized goods
- Helped the customer save approximately $10 million annually
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
