What’s Consumer Behaviour got to do with Digital Banking


Financial institutions have been spending significantly on acquiring digital technology encompassing design & architectural improvements, loyalty & insights driven personalization, channel & integration refresh as well as extensive use of automation & AI levers. However key business challenges still exist for banks globally. Could the missing piece involve an application of behavioural economics, cognitive neuroscience, network theory and social psychology during each customer interaction?

What is in it for you?

While initial areas of focus at banks have been primarily around changing consumer behaviour pertaining to investments/retirement discipline, insurance coverage uptake, savings improvement, credit discipline as well as risk mitigation – the potential is huge. Progressive banks have started their journey to build out the next generation behavioural banking technology , one that would cater well to both financial and psychological needs of users.


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It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech's officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
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