Summary
The Consumer Packaged Goods industry is undergoing a significant change that supports the case for implementation of comprehensive analytical solutions that enable trade marketers make the most of their budgets allowing them to extract maximum ROI through better performance visibility and actionable insights. Given the changing marketplace, CPG companies need to make quick and better-informed decisions to stay highly responsive and relevant to the consumer.
What is in it for you?
Learn how at ITC Infotech, Smart Trade has been conceptualized to inject intelligence across every part of the TM&D value chain to enable “superior last mile execution” for sustainable competitive advantage.