Summary
How does the EU’s new Packaging and Packaging Waste Regulation (PPWR) reshape packaging design, materials, and supply chains, turning compliance into a strategic issue for brands? How can the 2030-2040 targets of the PPWR be transformed into key drivers for waste prevention, recyclability, reuse, and post-consumer recycled content, while also enabling portfolio redesign and investment in circular systems?
Success under PPWR for retailers and manufacturers depends on developing digital packaging intelligence: integrated PLM, regulatory, and ESG data platforms, along with ecosystem partnerships across suppliers, retailers, recyclers, and tech providers. A case study of a global brewery demonstrates how collaborating with ITC Infotech can help incorporate PPWR requirements into packaging strategies.
What’s in it for You
An ITC Infotech expert offers a practical roadmap for turning the European Union’s new Packaging and Packaging Waste Regulation (PPWR) from a compliance burden into a strategic advantage. The roadmap also shows how regulations reshape packaging design, material choices, and supply-chain operations—and what that really means for your cost structure, retail access, and ESG credibility. The author also identifies the most impactful actions: building a digital backbone for packaging data, upgrading ESG reporting from PDFs to real-time metrics, and using PLM and regulatory intelligence to avoid stranded assets. A real-world brewery example illustrates how a specialist technology partner like ITC Infotech can clarify your priorities, speed up your transition, and help you understand why PPWR is a transformation driver, not just a new set of rules.
