CPG industry is witnessing dramatic change owing to various internal and external factors and risks coming with them. The need for a hyper-responsive and agile supply chain is becoming more and more intense. There is a bigger ask for digitizing the enterprise core of planning with necessary technological platform changes and creating a digital core that uses more of big data, social media, and other external information.
What is in it?
With the onset of the digital era, consumer behavior and CPG organizations’ strategy to respond – both are evolving fast. The market forces are changing at a very high pace and traditional planning is not designed to counter that. A well-designed Intelligent Planning Execution platform is what the CPG organizations are adopting more and more as the enabler for the strategic and operational planning process and win in the digital era. This paper provides a glimpse of how CPG organizations’ planning landscape can leverage the new age intelligent planning.