It is almost impossible to have a successful business without an online presence. This is especially true given that customers are turning to online options with the growth in smart phones, affordable bandwidth and the ability to identify more choices and competitive price points. E-commerce has become the go-to choice for an entire generation that is digitally savvy and now, with COVID-19, there are no options left for businesses but to invest in digital commerce.
What is in it?
Digital commerce has become a sophisticated science that uses advanced technologies to turn prospective customers into buyers. It uses data, analytics, Artificial Intelligence, Machine Learning, Augmented Reality and Virtual Reality to create immersive, engaging and persuasive commerce and build wallet share. ITC Infotech provides a quick list of the features and factors that digital commerce managers must understand to lead their organizations into the future.