Improved Employer Branding & Employee Satisfaction for Leading Low Cost Carrier

Situation

As part of an effort to expand geographical outreach, the client has added 200 passengers aircrafts to their existing fleet, making it crucial to maintain an optimum number of pilots. To achieve this, the customer wanted to establish a strong employer brand and attract the best talents available

Impact

The client wanted to increase pilot strength by retaining currently serving pilots as well as aggressively hiring new pilots from different categories, i.e. expats, services (Air Force, Navy and Coast Guards), pilots flying with private business houses and pilots from competing organizations

Resolution

ITC Infotech designed an employer branding framework to help the client appeal to existing employees, attract potential employees and be regarded as an engaging employer in the overall pilot community

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