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CPG Cutomer Intelligence Platform flyer


  • Understanding the new age customer behavior is challenging for CPG brands
  • Expansion of retail bargaining power has squeezed the margins for CPG organizations
  • Unsatisfactory cross-category planning and execution have led to retailer dominance
  • Trade and supply chains are often not well aligned

Summary of the solution

ITC Infotech has built an AI/ML-based platform for CPG brands to solve their customer, trade and supply chain challenges. It offers:

  • Intelligent analytics tools for managing customer’s journey
  • Capability to personalize the experience of each customer
  • Up to 10% reduction in overall operational costs
  • Increase in trade spends ROI
  • Dynamic pricing and merchandise planning
  • End-to-end visibility for tracking and management
  • Clear cost identification
  • Visibility into sustainability risks
  • Enhanced logistics management

What’s in it for you?

With ITC Infotech’s Platform of Intelligence, you get enhanced visibility along with ROI and sales revenue. The platform can be easily integrated with any technology and help predict customer buying patterns efficiently. It also provides higher gains on trade promotion and better control of the supply chain.


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