We are excited to be at HITEC 2025-where hospitality and technology converge. As a trusted partner to global hotel brands, ITC Infotech drives digital transformation, powers operational excellence, and delivers AI-led guest experiences.

We look forward to meeting industry leaders and practitioners like you, who are shaping the future of the hospitality industry.

Let us connect and explore how we can turn your technology vision into measurable business outcomes.

Why ITC Infotech

Your Trusted Hospitality Transformation Partner.

At ITC Infotech, we combine deep hospitality domain expertise with cutting-edge technology capabilities to serve as a strategic partner to some of the world’s leading hospitality brands. As a 100% subsidiary of ITC Ltd., and part of the same group as ITC Hotels-India’s premier luxury hotel chain, we bring operational insight that’s uniquely rooted in hospitality.

What Sets Us Apart

1. Domain-Driven Approach

  • Deep understanding of hotel operations and the end-to-end guest lifecycle
  • Proven success with leading platforms including Opera PMS, Simphony POS, CRS, RMS, and more
  • Strong ecosystem of hospitality products and platform partners

2. Technology & Delivery Excellence

  • Accelerated rollouts powered by pre-built tools and product engineering accelerators
  • Global delivery model with experience in complex, multi-property PMS transformations
  • Robust support models including L1–L3 services, 24×7 multilingual support, and quality engineering

3. Scalability & Quality Commitment

  • Rapid talent ramp-ups through a hospitality-focused hiring engine
  • A dedicated Learning Academy to ensure knowledge transfer, continuous upskilling, and consistency in delivery

We don’t just implement technology-we deliver measurable business outcomes through a consultative, transparent, and outcome-driven approach.

Key Areas of Our Focus at HITEC 2025

The Priorities Defining Hospitality’s Future-Let’s Explore Them Together.

1. Digital Transformation & Modernization

  • Modernize legacy platforms across PMS, POS, S&C, CRS, and Distribution
  • Enable scalable, cloud-native architecture for agility and resilience

2. Operational Excellence

  • Centralized support through L1/L2/L3 managed services (Infra/Application Supports/Operations Support) using the AI-Based Next-Gen Service Desk
  • Leverage AI and Hyper Automation to streamline operations and reduce costs for processes like: Property Onboarding, Source to Pay, Lead Prospecting
  • : AI-led platform that helps both infrastructure and application teams to provision, deploy and observe various applications and their infrastructure
  • : A platform that helps onboard GenAI based applications faster in an enterprise

3. Guest Experience Innovation

  • Personalization engines powered by AI and data-driven insights
  • Mobile-first platforms for seamless guest interactions
  • Intelligent service delivery through digital concierges and chatbots

4. Commercial Growth Enablement

  • Advanced revenue management and dynamic pricing tools
  • AI-driven forecasting and business intelligence dashboards
  • Sales, CRM, and Loyalty platform configuration, integration and optimization
    • SalesForce, Session-M, Service Now, MSDynamics-365, Oracle

5. Product Engineering & IT Consulting

  • Custom Software Development: Bespoke solutions tailored to the unique operational and guest experience needs of hospitality businesses
  • System Integration: Seamless integration across PMS, POS, CRS, back-office, and third-party platforms to enhance efficiency and data flow
  • Cloud Solutions: Scalable and secure cloud-based infrastructure to enable agility, reliability, and faster deployment cycles
  • Testing & Quality Engineering: Comprehensive functional, performance, and regression testing to ensure robust, high-quality technology deployments

Strategic Value to the Hospitality Industry

ITC Infotech delivers strategic value to the global hospitality industry through a suite of innovative
solutions that drive modernization, operational efficiency, and market agility:

iQStudio: Our Gen-AI and ML powered QA platform iQ studio will support in optimizing testing efforts throughout the test lifecycle by:

  • 80% test design effort savings
  • 80% test data effort optimization
  • 30% reduction in overall test cycle
  • 60% test execution effort optimization
  • 40% reduction of management and reconciliation effort
  • 30% reduced performance bug fix cost and time

: Our Platform led Modern Engineering solution delivers:

  • 70% reduction in building and deployment time
  • 80% reduction in system engineering tasks
  • 35% reduction in test cycle time
  • 25% productivity improvement in AMS efforts

Cloud PMS Accelerators

  • 40% reduction in effort using Migration Accelerators
  • 35% reduction in effort using PMS Evaluation Accelerators