Executive Summary
A leading Tobacco product manufacturing company has engaged ITC Infotech to transform its global trade & commercial processes. The company operates across 70+ countries with a turnover of GBP 25 Bn. The company was struggling to control its trade & distribution with manual processes resulting in long cycle times, suboptimal allocation of funds, lack of insights on retailers and consumers, and improper planning and execution. ITC Infotech partnered with the company for assessment of the existing trade & distribution processes, design & development of IBP solutions, identification of effective use cases, establishment of POC, implementation of advanced IBP platform, setting up trade CoE, and deployment across multiple retail outlets across multiple countries
Business Challenge
- Manual processes with long cycle times led to suboptimal allocation of trade funds, thereby resulting in poor ROI on trade spend
- Siloed approach to planning and execution leading to structural conflicts and misalignment of objectives
- Struggle in making fact-based decisions without adequate insights into the retailers and the end consumer
Business Challenge
- Manual processes with long cycle times led to suboptimal allocation of trade funds, thereby resulting in poor ROI on trade spend
- Siloed approach to planning and execution leading to structural conflicts and misalignment of objectives
- Struggle in making fact-based decisions without adequate insights into the retailers and the end consumer
Our Solution
- Fully integrated planning solution collaborating strategic, operational, and execution planning to ensure goal flow-down and purpose-based resource allocation
- Driver-based and algorithmic planning framework to accommodate adjustments
- 360-degree integration with CRM platform, ensuring that plans are available as a going-in position for execution
- Integration with DWH, enabling data-driven decision-making and a closed-loop feedback process for future cycles
Key Results and Benefits
- Improved awareness/trial and time-to-market
- Highly contextual resource allocation
- Increased agility due to reduction in execution cycle time
- 60% reduction in new product launch time
- 1.5% increase in ROI on trade fund
- 2-3 % increase in Revenue
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
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