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Redefining trade marketing & Distribution Solutions with Smart Trade

Whitepaper

Redefining trade marketing & Distribution Solutions with Smart Trade

The Consumer Packaged Goods industry is undergoing a significant change that supports the case for implementation of comprehensive analytical solutions that enable trade marketers make the most of their budgets allowing them to extract maximum ROI through better performance visibility and actionable insights. Given the changing marketplace, CPG companies need to make quick and better-informed decisions to stay highly responsive and relevant to the consumer.

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Retail Execution Solution For Cpg Industry

Brochure

Retail Execution Solution For Cpg Industry

The consumer Goods industry today is under significant pressure to improve the effectiveness of the Retail Execution process spanning across planning, execution and performance monitoring. The key challenges revolve around stronger outlet management, robust & rapid field sales enablement, continued customer engagement, contract management and compliance, and an overall improvement to process efficacy. ITC Infotech with its deep domain expertise in CPG has a Retail Execution solution that addresses these challenges. The solution encapsulates all aspects of Trade Marketing Execution (TME) and Direct Store Delivery (DSD) with comprehensive planning, demand driven field execution and performance analytics based decision making capabilities.

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Leading CPG Business Implements Integrated Trade Marketing & Distribution Planning & Achieves Accelerated Speed to Market

Case study

Leading CPG Business Implements Integrated Trade Marketing & Distribution Planning & Achieves Accelerated Speed to Market

ITC Infotech implemented a fully integrated planning solution in Anaplan which brings together strategic planning, operational planning and execution planning to ensure goal flow-down and purpose based resource allocation.

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Automation – The Foundation of Digital Transformation

Whitepaper

Automation – The Foundation of Digital Transformation

Traditionally, automation has been associated only with back-office processes with considerable system integration efforts. Robotic Process Automation (RPA), on the other hand, is non-invasive and mimics the actions of an end user at the user interface level. RPA is getting more sophisticated nowadays and Cognitive RPA powered by AI, ML & Analytics gives organizations a clear competitive advantage by significantly improving operational efficiency and cost savings. RPA can be leveraged in both core and support functions for better value realization. It is critical for RPA to be a strategic initiative for a successful transformation.

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