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Multinational Fashion Retailer

Case study

Multinational Fashion Retailer

A customer-led inside out behavior analytics approach was employed to ensure optimal impact, comprising:

  • Customer focus group led voucher planning, informed by insights and responsiveness to past behavior and predicted customer behaviour
  • Integration of personalization within Trade Promotion communications using Customer Intelligence
  • Rigorous and consistent measurement approach to establish true incremental sales baseline & evaluate effectiveness

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Multinational Food Retailer

Case study

Multinational Food Retailer

Through a collaborative effort between Customer Insights, Loyalty Operations & ITC Infotech’s CVM team the loyalty personalization program was redefined as:

  • Reset measurement and implement consistent reporting framework to assess short-term and longitudinal impact
  • Re-built an analytical model using Advanced Statistical / Machine Learning and Deep Learning algorithms to align to Customer Value Management principles
  • Evaluated , modified and expanded the voucher pool to align to customer objectives

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Multi Concept Retailer

Case study

Multi Concept Retailer

Through a collaborative effort between Customer Insights, Loyalty Operations & ITC Infotech’s Customer Value Management team - the loyalty personalization program was redefined to:

  • Reset measurement metrics and implement a consistent reporting framework to assess short-term and longitudinal impact
  • Re-build Advanced Analytical models using Advanced Statistical / Machine Learning concepts and methods to align to Customer Value Management principles
  • Integrate personalization within Trade Promotion communications using Customer Intelligence
  • Evaluate, modify and expand the voucher pool to align with customer objectives

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Retail Execution Solution For Cpg Industry

Brochure

Retail Execution Solution For Cpg Industry

The consumer Goods industry today is under significant pressure to improve the effectiveness of the Retail Execution process spanning across planning, execution and performance monitoring. The key challenges revolve around stronger outlet management, robust & rapid field sales enablement, continued customer engagement, contract management and compliance, and an overall improvement to process efficacy. ITC Infotech with its deep domain expertise in CPG has a Retail Execution solution that addresses these challenges. The solution encapsulates all aspects of Trade Marketing Execution (TME) and Direct Store Delivery (DSD) with comprehensive planning, demand driven field execution and performance analytics based decision making capabilities.

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