Leading CPG Business Implements Integrated Trade Marketing & Distribution Planning & Achieves Accelerated Speed to Market

Situation

The client wanted to embark on an TM&D transformation journey in order to improve operational efficiency and to enable more effective allocation of trade capital. They wanted to drive profitability in an increasingly tough regulatory environment through automation, simplification and seamless integration of their business processes. The goal was to transform their business into a performance driven organization by leveraging better insights and driving smart and prioritized decision making

Impact

The client’s TM&D planning process was manual and based on spreadsheets which had obvious limitations. Not only was the process cumbersome, time consuming and assumptive, it also severely compromised planning and budgeting effectiveness. The management did not have a holistic overview of the various TM&D processes either. They were unable to gauge the degree of impact changing business scenarios, objectives and constraints in one function area had on other business areas

Resolution

ITC Infotech enabled a comprehensive enterprise level connected planning solution on Anaplan which brought together strategic planning, operational planning and execution planning across functions to ensure goal flow-down and purpose based resource allocation

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