Leading CPG Business Implements Integrated Trade Marketing & Distribution Planning & Achieves Accelerated Speed to Market


The client wanted to embark on an TM&D transformation journey in order to improve operational efficiency and to enable more effective allocation of trade capital. They wanted to drive profitability in an increasingly tough regulatory environment through automation, simplification and seamless integration of their business processes. The goal was to transform their business into a performance driven organization by leveraging better insights and driving smart and prioritized decision making


The client’s TM&D planning process was manual and based on spreadsheets which had obvious limitations. Not only was the process cumbersome, time consuming and assumptive, it also severely compromised planning and budgeting effectiveness. The management did not have a holistic overview of the various TM&D processes either. They were unable to gauge the degree of impact changing business scenarios, objectives and constraints in one function area had on other business areas


ITC Infotech enabled a comprehensive enterprise level connected planning solution on Anaplan which brought together strategic planning, operational planning and execution planning across functions to ensure goal flow-down and purpose based resource allocation


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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech's officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
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