Loyalty & Partner Management Solution Improves Customer Base, Partner Interaction and Ancillary Sales for a Leading Airline in UK

Partner Interaction and Ancillary Sales for a Leading Airline in UK


The client is the second largest airline in the United Kingdom, a profitable airline with one of the most admired corporate cultures.

Problem Statement:

The client has been trying to improve its market reach, and increase the customer spend. The client was also focused on – attracting new customers and being positioned as an ideal airline partner to work with.

Benefits Achieved:

Conversion of the current inactive member base to active member base, increase in new active member base, and improvement in ancillary sales via direct channels and partner interaction.


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It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

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Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

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