Loyalty & Partner Management Solution Improves Customer Base, Partner Interaction and Ancillary Sales for a Leading Airline in UK

Client:

The client is the second largest airline in the United Kingdom, a profitable airline with one of the most admired corporate cultures.

Problem Statement:

The client has been trying to improve its market reach, and increase the customer spend. The client was also focused on – attracting new customers and being positioned as an ideal airline partner to work with.

Benefits Achieved:

Conversion of the current inactive member base to active member base, increase in new active member base, and improvement in ancillary sales via direct channels and partner interaction.

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