One of the world’s leading health and wellness retailers supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods, and natural beauty products. With annual revenues of $1B, the client has over 1000 stores across Europe.
Owing to challenges with their legacy IT systems, their position as a market leader was under threat. They wanted to invest in a better, more coherent Customer Experience IT platform to get a unified view of customer and effectively target specific customer segments for higher conversions.
Improvement in overall sales, increase in targeted coupon redemption, and campaign revenue uplift.