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Guest 360 and Menu Engineering

February 1, 2023
Guest 360 and Menu Engineering case study

Client:

The client is one of the largest hotel chains in India, with 25+ properties.

Business Challenge:

For the hotel chain to:

  • Identify and validate Resident VS. Non-Resident guests, guest sentiments, needs, tastes, and preferences by loyalty segments, guest personas, restaurant usage by in-house guests
  • Understand revenue per cover, per table, and other standard metrics
  • Popularity of menu by season, time(week/weekday), location
  • Opportunities lost due to not addressing guest needs in time or context

Benefits Achieved:

With the recommendation system, the recommender was able to suggest items that would sell in place of another item to gain at least 8% higher revenues while not compromising on the price parity of the customer. Guest Segmentation enabled the restaurant to profile the incoming customers based accurately on historical data and suggest more popular and trending items.

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

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