Mindshare translates to market share in today’s dynamic. Digital channels are powerful tools for improved brand engagement that converts lagers into leaders. They make interactive marketing more personal, focused and effective than ever before.

Using digitaligence creatively helps clients reach and convert leads into customers, and retain and engage them in a targeted and measurable way. Precision purchase predicting, accurate recommendation and optimized dynamic campaigning help drive better engagement across inbound marketing, remarketing and targeted marketing efforts.


  • Interactive Marketing landing page Hard code
  • Digital operations hub and marketing automation
  • Digital marketing outcome-based consulting
  • Flexible web analytics and social listening dashboards
  • Automated social media command center
  • Integrated brand engagement campaigns
  • Digital marketing maturity assessment


  • Digital marketing technology consulting
  • Enabling marketing platforms – CMS, DAM, e-commerce and m-commerce
  • Performance advertising and campaign management
  • Affiliate and e-mail marketing
  • Programmatic media buying
  • Dynamic tag management
  • Social listening and web analytics
  • Media mix modeling and conversion rate optimization
  • Digital experience design – UI/UX
  • Content creation and marketing
  • Community management
  • Content personalization and localization


Retail Excution Thumb


Retail Execution Solution For Cpg Industry

The consumer Goods industry today is under significant pressure to improve the effectiveness of the Retail Execution ...


Digital experience for connected customers

Our team has provided clients with a solution that leverages loyalty management, marketing automation and connected ...



Learn more about how ITC Infotech's solutions for customer or business partners Loyalty programs help firms to maximize ...
Oracle_OOW_Brochure 2_eb.cdr


Smart Connected Solutions for future ready businesses

A dedicated Oracle Industry Solutions COE powers our deep B2C/B2B industry expertise, across Retail, Consumer Packaged ...
ITC_Oracle_Siebel modernization.cdr



Our experts have extensive expertise in Siebel platform and can help organizations to upgrade from existing Siebel ...
ITC_Next-Gen Loyalty.cdr



Our Salesforce certified Loyalty solution is loaded with futuristic features, gamification and CX connectors. Bundled ...
ITC_Sales Force_Brochure.cdr


Salesforce Practice at ITC Infotech

Learn more about the benefits of our Salesforce solutions like native Loyalty app, customer feedback system like case ...
ITC_Oracle_Hospitality 2.cdr



Our technology-based solution for multiple hospitality services like ERP solutions, helpdesk solution, customer ...
Cx-eCommerce Capabilities


Cx-eCommerce Capabilities

Our team has developed a UX Design that integrates 3rd party applications, creating a roadmap for enhancements for ...

Case study

Effective Tracking of Sales Opportunities & Customer Needs...

The client was using an outdated version of CRM. There was no central visibility of existing business opportunities ...


Customer Value Management (cvm)

Personalizing experiences is key to building better business. Inability to quantify promotion effectiveness due to lack ...

Case study

Comprehensive Information Governance Strategy & BI Initiative...

The client had promoted multiple loyalty programs, business information deliveries, information technologies and ...

Case study

POS & Loyalty Backend Integration Enhances Customer Experience

Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ...

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...

Case study

Enhancing End-User Experience Through Unique Business Process...

Building a high degree of client satisfaction and delight by offering quality value added services.


Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...
Leveraging Data for Differentiation


Leveraging Data for Differentiation

The world is facing a data surge never seen before. Unstructured data - from online behavior, purchases, mobile ...
Hunting in the Digital Market Place


Hunting in the Digital Marketplace

Technology is ever evolving and adaption of digital technology is happening at a fast pace. What took television and ...
Customer experience management for BFSI


Customer Experience Management for the Banking, Financial Services...

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...
Benefits of Core Banking Surround Services


Core Banking Surround Services

Banks today are reinventing their business and operating models to address increasingly demanding customers and ...
Unified View of Customer Data Improves Customer Profitability & Increases Customer Acquisition

Case study

Unified View of Customer Data Improves Profitability & New...

The client embarked on a CX 2020 Transformation program – a 5 year journey to improve client experience resulting in ...
Defining Single View of Customer Strategy & Roadmap for a Leading Retail & Financial Services Company

Case study

Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...
Loyalty Strategy and Roadmap for a large GCC based Retail conglomerate

Case study

Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...
Improving Guest Services with RFID-based Guest Recognition System for a Leading Hotel Group

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...
Create a heightened contextual customer experience through an effective loyalty program


The Role of a Loyalty Program in Creating Contextual Customer...

Contextualization of customer experience allows brands to identify their target audience. By linking historical data of ...
Focus on Measurable Loyalty effect


Measurable Loyalty – An Imperative for Multi Concept Retail...

Retailers are bogged down by a lot of issues so there is no real focus on loyalty programs, but a good program could be ...
Improving Marketing RoI through Analytics Driven Campaigns for a UK based Health & Wellness Retailer

Case study

Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...
Robust CRM Solution Enabled Tobacco Major to Reduce TCO & Improve Performance Efficiency

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...
World's Leading Brewery Uses Innovative Algorithms to Provide Optimized Up-sell & Cross-sell Order Recommendations

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...
Consumer Packaged Goods Company Improves Coupon Effectiveness by Using Flexible Simulation Tool to Design Coupons

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...
Enabling an Integrated & Effective CRM-SFA System to Ensure Improved Business Process & Cost Efficiency

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...
Integrated Technology Platform for Improved UX & Better Customer Engagement for a Health Insurance Giant

Case study

Integrated Technology Platform for Improved UX & Better Customer...

The client needed to revamp the existing website to create an integrated platform capable of hosting responsive and ...
Responsive User Friendly Portals Leveraged Enhanced Customer Satisfaction

Case study

Responsive User Friendly Portals Enhances Customer Satisfaction

The portals of a newly licensed health insurance company were not customer friendly and lacked some basic features ...


Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

Integrated CX Solutions for Sales, Marketing & Service

Marketing Automation – Get Ahead, Star Ahead

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon



Seasoned product and process experts


Reduced cycle-time with real-time visibility of product information


Global Fortune 500 Manufacturing Customers

Put #Digitaligence to work for you. Get in touch with us now!

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Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Arijit Ray at contact.us@itcinfotech.com

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Phone: +91-80-2298 8331-37