When customer insights deliver meaningful experiences across channels,

it’s #Digitaligence at work!

To win customers in the digital age, companies need to first create a comprehensive understanding of their customer and the customer’s behavior across channels.

Leading businesses across industries consult with ITC Infotech to create a Single View of Customer (SVC) – powered by our comprehensive Master Data Management (MDM) technologies and integration of several backend applications.

DELIVERING RESULTS

ITC Infotech’s Master Data Management framework entails a step-by-step approach to establish a comprehensive understanding of customers:

  • Stabilize: Define data matching and survivorship rules to bring in data harmonization
  • Govern: Establish data governance
  • Design: Design target operating model across all data streams
  • Implement: Roll out a sequence of interim operating models to arrive at the end-state

Business benefits

  • Establish a comprehensive single view of customer (SVC) through cohesive data capture processes across channels, streamlined data collation, transformation, governance and assimilation
  • Sophisticated predictive analytics help in recognizing and analyzing customer behavior – enabling insights-driven interventions to align products and services for enhanced customer experience and loyalty

RESOURCES

cx-solution-1

Brochure

Customer Value Management (cvm)

Personalizing experiences is key to building better business. Inability to quantify promotion effectiveness due to lack ...
loyalty-integration-enhances-customer-experience-1

Case study

POS & Loyalty Backend Integration Enhances Customer Experience

Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ...
coalition-loyalty-program-1

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...
business-process-management-solutions-1

Case study

Enhancing End-User Experience Through Unique Business Process...

Building a high degree of client satisfaction and delight by offering quality value added services.
01-cvm-customer-value-management_v6-infographic

Infographic

Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...
Leveraging Data for Differentiation

Brochure

Leveraging Data for Differentiation

The world is facing a data surge never seen before. Unstructured data - from online behavior, purchases, mobile ...
Hunting in the Digital Market Place

Brochure

Hunting in the Digital Marketplace

Technology is ever evolving and adaption of digital technology is happening at a fast pace. What took television and ...
Customer experience management for BFSI

Brochure

Customer Experience Management for the Banking, Financial Services...

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...
Benefits of Core Banking Surround Services

Brochure

Core Banking Surround Services

Banks today are reinventing their business and operating models to address increasingly demanding customers and ...
Defining Single View of Customer Strategy & Roadmap for a Leading Retail & Financial Services Company

Case study

Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...
Loyalty Strategy and Roadmap for a large GCC based Retail conglomerate

Case study

Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...
Improving Guest Services with RFID-based Guest Recognition System for a Leading Hotel Group

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...
Create a heightened contextual customer experience through an effective loyalty program

Whitepaper

The Role of a Loyalty Program in Creating Contextual Customer...

Contextualization of customer experience allows brands to identify their target audience. By linking historical data of ...
Focus on Measurable Loyalty effect

Whitepaper

Measurable Loyalty – An Imperative for Multi Concept Retail...

Retailers are bogged down by a lot of issues so there is no real focus on loyalty programs, but a good program could be ...
Improving Marketing RoI through Analytics Driven Campaigns for a UK based Health & Wellness Retailer

Case study

Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...
Robust CRM Solution Enabled Tobacco Major to Reduce TCO & Improve Performance Efficiency

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...
World's Leading Brewery Uses Innovative Algorithms to Provide Optimized Up-sell & Cross-sell Order Recommendations

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...
Consumer Packaged Goods Company Improves Coupon Effectiveness by Using Flexible Simulation Tool to Design Coupons

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...
Enabling an Integrated & Effective CRM-SFA System to Ensure Improved Business Process & Cost Efficiency

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...
Integrated Technology Platform for Improved UX & Better Customer Engagement for a Health Insurance Giant

Case study

Integrated Technology Platform for Improved UX & Better Customer...

The client needed to revamp the existing website to create an integrated platform capable of hosting responsive and ...
Responsive User Friendly Portals Leveraged Enhanced Customer Satisfaction

Case study

Responsive User Friendly Portals Enhances Customer Satisfaction

The portals of a newly licensed health insurance company were not customer friendly and lacked some basic features ...

Videos

Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

Integrated CX Solutions for Sales, Marketing & Service

Contextualize Customer Experience across channels

Customer Experience for the Health Insurance Industry

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iTech 2016 – Startup Showcase

#Digitaligence

Over 50%

Of consumers worldwide made a purchase based on an online recommendation

By 2020

CX will overtake price and product as the key differentiating factor

96%

Marketers agree personalization of the digital experience is critical to current and future success

Put #Digitaligence to work for you. Get in touch with us now!


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Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Jay Shah at contact.us@itcinfotech.com

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37