Mining vast troves of data to consistently exceed customer expectations,

is #Digitaligence at work!

In a mobile-first dynamic, the proliferation of smartphones, tablets, gaming consoles, and connected TVs have transformed media consumption patterns – every savvy consumer demands contextualized content across devices.

Media and Technology majors partner with ITC Infotech to implement and extend enterprise cloud solutions across marketing, sales and service functions to drive revenue, increase retention, scale operations and enrich the customer journey.

Enhancing and enriching customer journey

Enhancing and Enriching Customer Journey


Businesses need proactive customer success management to reduce churn and improve upsell and cross-sell opportunities – to build brand engagement and enhance customer loyalty. A 360◦ customer view across all-channels will help companies provide efficient customer self-service.


As the CRM rapidly evolves into a system of record for customer-centric data, ITC Infotech offers solutions that optimize key business processes such as lead and campaign management, e-commerce, quote-to-cash, configure-price-quote (CPQ), subscription or recurring revenue management and field services.

We leverage data engineering and some of our proprietary accelerator frameworks to measure, manage and drive customer success programs. Our metadata driven integration platform analyzes customer interaction data across CRM, ERP, bugs filed support, incident reports and customer survey data to determine metrics calibrating customer success. Workflow is used to segment and automate actions like alerts, encourage usage, training, surveys and messaging.

With a proven track record of delivering cutting-edge loyalty programs for clients across industries, our marketing accelerators and loyalty solutions create enduring value for clients.


  • Contextual and personalized omni-channel customer experience
  • Data governance and master data management
  • Pre-build accelerators to enhance loyalty
  • Accelerate development time with minimal resource usage
  • Sophisticated machine learning algorithms to predict customer behavior



Case study

Comprehensive SAP Upgrade Enables Better Decision Making for a...

The customer wanted to upgrade their SAP portal and enable single sign-on functionality across various systems. There ...

Case study

Dedicated SAP AMS Services Enabling Business Continuity for a...

The customer's business warranted the need for key maintenance support to handle L0 to L3 tickets across three ...


Product Validation for Hi-Tech Industry

Hi-tech & Automotive industries often find it difficult to adapt to the changing requirements for design and ...

Case study

Centralized HADOOP Secure Data Store with Data Integration & BI...

The client wanted to centralize existing disperse data sources and create a unified master data store. Multiple data ...
Standardized Managed Services for Mac Clients Enabled Performance Improvement & Reduced Cost of Ownership

Case study

Standardized Managed Services for Mac Clients Enabled Performance...

There are about 2000 Mac devices operating within the customer’s IT environment. Unlike its Windows set-up, the Mac ...
Robust Incident Engineering And Program Management Support Services For Seamless Operations

Case study

Robust Incident Engineering And Program Management Support Services...

Lack of an effective service management system led to a major outage with the client’s mission-critical services. ...
Centrally Managed Remote Support for VDI Helped to Reduce Yearly Support Cost by Over 70%

Case study

Centrally Managed Remote Support for VDI Helped to Reduce Yearly...

The client implemented VDI (Virtual Desktop Infrastructure) for its Windows based corporate environment, provisioning ...
How ITC Infotech Assisted a Cloud & Enterprise Services Company to Improve its Incident Management System & Fix Live Site Outages

Case study

A Cloud & Enterprise Services Company Improves its Incident...

The client is a global services organization (GSO) is responsible for supporting and maintaining the infrastructure of ...


Data Plumbing at Work
Are you data rich, information poor? Are you drowning in data, and starving for insights? Experience ITC Infotech's expertise across a range of Hadoop tools.

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon

Rule the change with Analytics Solutions

Product Development: Fisher Dynamics



Time spent by users on mobile devices is on apps

$260.4 bn

Total Internet advertising revenue by 2020

$523 bn

The estimated net global online sales by 2020

Put #Digitaligence to work for you. Get in touch with us now!

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Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Jay Shah at

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37