Customers leading the path to profitable growth,

is #Digitaligence at work!

The ability to view a customer as a single entity often poses a challenge for most enterprises, given the multi-channel access modes available. Consolidation of fragmented customer data (and consequently insights) across multiple channels is critical to knowing who the customer is – and ensuring the most profitable customers stay loyal.

Loyal customers are both scarce and valuable resource. In an economy where product sales and marketing campaigns are becoming transient, customer experience is the next frontier in creating a sustained competitive advantage.

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about customers through sophisticated analytics. Leading global retailers leverage our effective CVM methodology of communication to improve customer perceptions, deliver contextualized & personalized experience, and ensure profitability growth.

FORMULATE EFFECTIVE STRATEGIES WITH ITC INFOTECH’S CUSTOMER VALUE MANAGEMENT

Customer Value Management

BUSINESS CHALLENGES

  • Access to impact KPIs, including market share, profit and loss, recommendation, share of wallet, ROI, etc.
  • Inability to win customer attention over competition and message multiplicity
  • Address consumer behavior challenges and measure drivers of purchase behavior
  • Improve ‘close-the-sale’ marketing, by increasing human interaction with customers

SOLUTION OVERVIEW

Retailers use our CVM technology as a powerful business tool to link customers KPIs and impacts with overall value management. Our CVM solution focuses on knowledge-base enhancement via analytics to positively impact customer behavior.

  • Analyze and integrate transaction data to identify key customer attributes
  • Generate insights that can identify campaign opportunities
  • Design campaign plans, along with relevant content creation and briefs for designing
  • Execute and evaluate campaigns to calculate baseline sales to analyze performance

RESULTS

  • Identification and integration of all customer data across the organization based on needs, value drivers and preferences
  • Democratized customer perception by encouraging efficient assortment mix based on customer profile
  • Optimized ATL costs based on category roles and customer segments
  • Effective communication on offers, price and products
  • End-to-end visibility of customer data analytics and insights across the organization – leading to informed decision making

RESOURCES

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#Digitaligence

3X

Spending among middle-class consumers globally will almost triple by 2030

24%

Of in-store shoppers ranked online activity as one of the three most influential activities

$380 bn

Estimated reduction in cost through automated checkouts, by 2025

Put #Digitaligence to work for you. Get in touch with us now!


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