Creating a contextualized experience for every guest, across all channels,

is #Digitaligence at work!

Across every tier of the Hospitality industry – from boutique hotels to large global chains, specialty resorts and casinos – enterprises in the sector are faced with the challenges of waning customer loyalty and increasingly fierce completion. Delivering an integrated and personalized guest experience across all channels, while increasing efficiencies by streamlining operations, and leveraging new channels of sales will help the hospitality sector maximize its revenue potential. As new digitally adopted business models disrupt the industry, hospitality leaders and challengers are looking at finding newer ways of sustaining their competitive advantage.

ITC Infotech’s Digitaligence services and solutions, built to meet the growing needs of the Hospitality industry, provides cutting edge insights, contextualize customer experience and delivers a superior customer engagement.

As part of ITC Ltd – a leading diversified conglomerate and one of India’s most respected company, ITC Infotech brings in a unique practitioners understanding of the Hospitality – having worked closely with the group’s premier chain of luxury hotels launched in 1975.

Strategic investments in building niche partnerships with leading Hospitality solution specialists, including Oracle Hospitality and Infor SunSystems – enables ITC Infotech to further add value for clients. The company is also a corporate industry partner of Hotel Technology Next Generation (HTNG).

Value creation across the Hospitality Value Chain


Leading enterprises in the hospitality sector partner with ITC Infotech to get ahead & stay ahead in the race for Digital transformation. These include:

  • World’s largest hotel and leisure company
  • One of India’s leading luxury hotel chains
  • Marquee North American hospitality major with leading luxury hotel brands
  • World’s leading hospitality ISV
  • One of the largest global service providers to casinos

ITC Infotech has consistently delivered faster time-to-value for clients through robust pre-built plug & play solutions:

  • Accelerated Test Automation Framework for OPERA Property Management System (PMS) and the Sales & Catering Modules
  • Product engineering services for support and enhancement of core PMS
  • BI Accelerators for design and development of Enterprise Guest Warehouse
  • ITC Infotech proprietary Enterprise Performance Management for Hotels


Case study

Test Automation Case Study

Test Automation of Micros Opera PMS and S&C Facilitates Faster Time to Move the Release to the Production Environment

Case study

Profile Merge Case Study

Test Automation of Micros Opera PMS and S &C Reduces Test Execution Cycles& Enhances Test Coverage

Case study

Data Configuration Case Study

Operational Data Configuration & Proactive Audits for Micros Opera Leads to Improved SLAs & Better Resource Utilization


Personalization The Rising Currency in Travel Experience

This paper explores the various facets that make personalization a reality and the building blocks that lay the ...

Case study

Comprehensive Information Governance Strategy & BI Initiative...

The client had promoted multiple loyalty programs, business information deliveries, information technologies and ...

Case study

Well-defined BI Strategy & Roadmap Improves Cost Visibility

The client needed a dynamic framework to access their BI tools to efficiently collate and organize data to convert it ...

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...


The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...


Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon

Trade Promotions Optimization

10th Edition: Supply Chain Practitioners Council (SCPC)



50% +

Hotel bookings were online in 2015

45% to 85%

More revenues by harmonizing Revenue Management, Reservations & Marketing


By 2017, millennials will rise up as the most dominant consumer group - replacing baby boomers

Put #Digitaligence to work for you. Get in touch with us now!

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