Meeting passenger data management needs of airlines effectively,

is #Digitaligence at work!

Leading airlines using Oracle technologies partner with ITC Infotech to get strategic insights from a cost effective consolidated data hub – Oracle Airline Data Model (OADM). Our OADM solutions offers extensive data modeling based on best practices for airlines, with comprehensive coverage of all aspects of airline business intelligence.

ITC Infotech effectively combines world-class database and BI technology solutions with the powerful capabilities of Oracle Exadata and OADM, to provide clients with an effective operational data store and data warehouse.


Airlines require real-time and strategic insights on passenger demands, revenues, sales channels and flight network – to make informed decisions. This data also needs to cut across key areas of reservation, flight scheduling, departure control, frequent flier and revenue accounting.

Building in cost efficiencies in creating a scalable data model and deploying it quickly across the enterprise to accelerate time-to-value is a challenging task.


The Oracle Airline Data Model has been created by Oracle in collaboration with ITC Infotech. This comprehensive end-to-end data warehousing, business intelligence and analytics solution – is powered by Oracle’s technological know-how and ITC Infotech’s deep domain expertise of airlines operations.

OADM offers a host of services including pre-built mining models, online analytical processing (OLAP), cubes, sample reports and enables automatic data movement across the data warehouse for summarization and reporting.

ITC Infotech’s extensive experience of working with Airlines to deliver services across implementation and testing of departure control systems and revenue management systems, along with specific point solutions for customer feedback systems, partner file exchange, partner billing and reservation data warehouses –lends deep operational insights into the OADM solution.


  • Powerful and intelligent insight
    Oracle Exadata Intelligent Warehouse for airlines leverages Oracle DW and BI technology to deliver real-time insights via pre-built airline specific dashboards.
  • Rapid implementation
    The ‘buy and extend’ approach results in significantly reduced set-up cycles. Logical and physical data models are pre-tuned for VLDB deployment on Oracle DW out-of-the-box.
  • Faster decision-making
    Inbuilt process flows that support KPIs and automated data movement result in faster processing. OLAP and mining analysis are driven by enhanced summary level data.
  • Modularity and flexibility
    The patent-pending flexible hierarchy and modular design result in an easily extensible and customizable solution that can be rolled out as and when business needs and opportunities present themselves.




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Of the world’s data in 2016 has been created in the past two years


Increase in amount of information created by businesses every 1.2 years

By 2020

Analytics will be pervasive and mission-critical for decisions and actions across the business

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