When a single system galvanizes an entire sales team to bring in more revenue,

it’s #Digitaligence at work!

To improve sales, Consumer Goods companies need to empower their field force with real-time data – enabling critical decision making and providing the ability to take appropriate actions faster.

Clients leverage ITC Infotech’s enterprise-class mobility framework to resolve a range of business challenges by pulling data from across the value chain – suppliers, retailers and teams across the enterprise.

BUSINESS CHALLENGES

A mobile-first, cloud based field team can drive transformational benefits for consumer goods companies.

Salesmen

  • Proper planning of daily, weekly or monthly route
  • Procuring accurate customer information quickly
  • Faster access to sales history to understand customer needs
  • Performance monitoring

Distributors and Back-office Executive

  • Efficient management of sales team
  • Sales revenue visibility
  • Multiple reports for planning and analysis
  • Inventory management
  • Automated data entry

Principals

  • Better customer relationship management
  • On-time delivery
  • Visibility of activities and transactional level data for reporting

SOLUTION OVERVIEW

ITC Infotech’s mobility applications and services helps in efficient management of daily activities in the CPG industry – direct store delivery (DSD), CRM and route accounting. Our solution facilitates streamlining diverse processes in trade marketing functions such as sales processing, inventory control, tracking customer interactions, surveys, audits and sales force analysis to address pertinent business challenges – misplaced sales orders, delayed delivery, mismatch in cash collection, reconciliation problems owing to manual van inventory management, execution of trade promotions, poor quality of data captured and inconsistencies. We have also created modules to help in managing and automating distributors’ activities and trade marketing.

Our solution offers localization ability and interfaces with back office enterprise systems such as CRM and ERP. Data communication from device to office is supported across network protocols from LAN and WAN to GPRS.

RESULTS

  • Real time information capturing for improved decision making
  • Enhanced customer service
  • Easy interface with existing enterprise applications, for organization wide integration
  • Reduced risks of error-prone manual data entry
  • Increased operational visibility
  • Personnel capacity and fleet optimization
  • Better customer service
  • Increased ROI
  • Easy to use interface leading to increased adoption by the field force
  • Localization enablement

RESOURCES

Case study

Implementation of HANA Live Ensures Better Visibility & Robust...

The customer was looking to address the critical issues with their existing ERP systems that lacked dashboards and ...

Case study

End-to-end SAP Upgrade Services for a Leading Business Conglomerate

Standard ECC 5.0 support was ending. There was a need to adopt new functionalities available in SAP ECC 6 EHP4.

Case study

Robust BI Solution Enables Higher ROI & Delivers Significant...

From geopolitical and economic macro trends to major shifts in regulations such as the Food Safety Modernization Act ...

Case study

Well-designed BI Migration Strategy & Implementation Helps...

The client needed an expert team to help them access their current BI landscape and perform Cognos migration. The ...

Case study

Integrated BI Global Rollout Solution Enabled Streamlined Operations...

Rapid changes in technology, fluctuating client behavior and shrinking product lifecycles make the modern business ...

Case study

Supply Chain Business Process Redesign Helps Reduce High Levels of...

In a B2C environment the client was operating in a high demand variability and low order visibility situation. Also, ...

Case study

Supply Chain Network Optimization for Efficiency, Reduced Cost and...

High supply chain network costs and reduced profitability made more complex by the dynamicity of the company’s global ...

Brochure

Smart Solution Oracle Transportation Management(OTM)

Consumer empowered economy is driving the FMCG, CPG and Retail Industries to comply more accurately with the ever ...

Brochure

OTM Smart Solution for Cpg/Fmcg/Retail

Consumer empowered economy is driving the FMCG, CPG and Retail Industries to comply more accurately with the ever ...

Brochure

smart solution oracle transportation management : on demand...

Oracle Transportation Management (OTM) / Global Trade Management (GTM) is the world leader in transportation management ...

Infographic

Supply Chain Network Design and Optimization

Supply Chain Network Design and Optimization is a process to determine the unique network configuration for the supply ...

Case study

Robust SAP Solution with Customized Modules Enables Better...

The client wanted to simplify internal business processes and reduce complexity by standardizing and automating ...

Case study

Integrated SAP S/4HANA Implementation Leads to Enhanced Scalability...

The client wanted to be more agile in responding to increasing client demands by optimizing internal processes. There ...

Brochure

Core Banking Surround Services

Banks today are reinventing their business and operating models to address increasingly demanding customers and ...

Brochure

Adaptive Supply Chain

Supply chains are becoming more and more complex and extended day-by-day. But the good news is that today there are ...

Whitepaper

Distributor Performance Excellence in CPG Industry

For the success of any CPG company in the emerging markets, multi-tied distribution plays a vital role in ensuring ...

Case study

Application Portfolio Optimization Methodology Provides Increased...

The client, a top 5 global tobacco manufacturing company, had a decentralized IT setup and required visibility into the ...

Case study

Effective Implementation of ITIL Processes Enables Server...

ITC Infotech helped the client improve overall performance efficiency and availability of their infrastructure - ...

Case study

Improving Distribution Process & Cost Efficiency through...

The client and its Wholesale Distributors (WD's) lacked the support infrastructure needed to monitor the movement of ...

Case study

Solution Design & Delivery of a Secondary Sales Data Management...

Lack of insight into secondary sales performance, and challenges in capturing, reporting and leveraging downstream ...

Whitepaper

Top Five Trends for Consumer Goods & Retail Industry in 2015

Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has ...

Whitepaper

The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

Whitepaper

CPG-Retail Collaboration in Emerging Markets

Collaboration - a systematic and conscious effort between two parties in creating a positive synergy by working towards ...

Whitepaper

Choosing the Best Warehouse Management System

Growing customer demands and changing market conditions call for all business processes to be streamlined for ...

Case study

Streamlined SLA Based Offshore Support System Helped Reduce TCO...

A legacy portal based system supporting 56 applications, developed and maintained by internal IT team, faced roadblocks ...

Case study

Sourcing and Dispatch Optimization for a leading Agri Trading Company

The client needed sourcing and dispatch optimizer due to the growing complexity of the market.

Case study

Optimized New Product Introduction Process Enables Significant Cost...

With roughly 60% of products sold at the retail stores being designed in-house, and their manufacturing outsourced to ...

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...

Case study

SAP Supply Chain Performance Management implementation for enhanced...

Lack of integration between the supply chain and organization goals, and a lack of a systematic approach for root cause ...

Case study

Reduction of Cost & Complexity in Supply Chain by Optimization...

To analyze change in the product flow in network post closure of its distribution centers.

Case study

Network Optimization leads to increase in inventory turn and cost...

The client had a highly seasonal nature of business and a diverse product portfolio. This resulted in multiple ...

Case study

Location Management System Improved Warehouse Readiness for WMS...

The client had no proper system to track and trace inventory within the warehouse and faced challenges in executing ...

Case study

Network Optimization prepares leading FMCG player for future growth

The client needed a flexible and adaptive supply chain network for futuristic growth.

Case study

Accelerated Improvements in Inventory Management and Supply Chain...

Misalignment between business and technology affecting the supply chain and distribution network.

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...

Case study

Network Optimization Model for a Flexible Supply Chain

The client needed a flexible and adaptive supply chain network.

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...

Case study

Driving supply chain effectiveness

Targets and benchmarks were not clearly defined. Supply chain not aligned with the enterprise performance management ...

Case study

Creation of centralized Material, Customer & Vendor master data...

Disparate management data across the global enterprise, with multiple entries for the same item.

Case study

Garnering Customer Traction Through Enhanced Online Presence

New website solution developed by ITC Infotech helped the client to achieve its business needs successfully. It also ...

Videos

Delivering competitive advantage through Customer Experience
View select case study snapshots of how ITC Infotech has transformed Customer Experience for companies across industries including Retail, Hospitality, Airlines & Travel and Consumer Goods.

iTech 2016: AR/VR Hackathon

iTech 2015 – IoT Hackathon

Trade Promotions Optimization

Rule the change with Analytics Solutions

#Digitaligence

$65 bn

Spending on consumer packaged goods in the next decade by millennials - making them the most important cohorts for the industry

9-18%

Acceleration in growth rate when consumer categories reach their Digital tipping point

1 bn +

New consumers by 2020, spending between $10 and $100 per day

Put #Digitaligence to work for you. Get in touch with us now!


By submitting this form, I understand that my data will be processed by ITC Infotech as indicated above and described in the Privacy Policy

View all our office locations here

Join the conversation

  • facebook-icon
  • twitter-icon
  • linkedin-icon
  • gplus-icon
  • youtube-icon

© 2018, ITC Infotech India Ltd. All rights reserved. Terms & Conditions | Privacy Policy | Compliance | Cookie Policy

Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Jay Shah at contact.us@itcinfotech.com

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37